Acquire and maintain Seville business in the coming years by introducing new personal care products that satisfy our consumer needs in 28 countries through quality and excellence.



Our mission is to create value for our customers by continuously improving our brands and services and their quality as well as by investing in our relationships with business associates.

Our philosophy reflects how we drive to fulfil our promises to our consumers.
Consumer preferences and desires are constantly being monitored, and during the process of product development, every detail and nuance is thoroughly analyzed and tested in order to deliver a range of products that will bring maximum delight to lives of our consumers.

Seville portfolio includes SAVANNAH, ROYAL LATHER, JINI, EVA and GUARDEX.
Brands that have won consumer’s hearts and loyalty in the Middle East, Africa, CIS, Western Asia and Eastern Europe with perfectly targeted products presented to the highest aesthetic standards. Our high quality beauty soaps are manufactured in Malaysia and UAE. Recent innovations include a new range of liquid cosmetic products under the Savannah brand. Shampoos tailored to different hair types, Shower Gels, and Hand Wash providing different benefits with a variety of extracts and perfumes. Savannah Deodorants, giving you the option of stimulating and irresistible moods while being gentle on your skin.

In addition, the Savannah Beauty Soap range has been extended with the addition of four new, exciting and unique fragrances.